Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
To Analyze your impact and results.
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One of the most important aspects of social media marketing is ensuring your efforts are successful in helping you meet your objectives. To determine this, you’ll need to keep track of all of your posts, on every channel. You can do this by reviewing and managing your social media metrics.
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Social Media Metrics
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Social media metrics are data related to the success of your posts and your impact on your audience and customers on various platforms. These metrics may include data about your level of engagement, likes, follows, shares, and all other interactions on each platform.
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Here are 10 of the most important metrics for you to track:
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Engagement: This includes clicks, comments, likes, and replies on your social media posts. There are also platform-specific types of engagement such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.
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Reach: The number of people who have seen any content associated with your page or profile is your reach.
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Followers: This is the number of people you have on your profile who have clicked your “Follow” button and see your content in their feeds regularly.
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Impressions: This is the number of times a post from your profile or page is seen, whether or not your audience members click on it. This is often what happens when someone is scrolling through their newsfeed, but not clicking on anything.
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Video views: On Facebook, Snapchat, Instagram, or any other social channel with video capabilities, this is the number of views each gets.
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Profile visits: The number of people who have opened your social media page is your number of profile visits.
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Mentions: This is the number of times your profile has been mentioned by audience members in their posts.
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Tags: This is when your audience adds the name of your company’s profile or your hashtag to another post.
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Reposts: This is when a member of your audience posts a piece of your content on their profile.
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Shares: These are the posts your followers and audience take from your profile and share with their network.